Joshi Sushi & Delivery
Product reels shooting
Duration: 1 week
Project overview
Introduction
Product
A promotional video for Joshi, created as an Instagram Reels format to showcase the sushi-making process. The video highlights the freshness of ingredients, the craftsmanship behind the preparation, and the visual appeal of the final dishes, making it an engaging marketing asset for the brand.
Problem
The client lacked a visually compelling video that effectively communicated the quality of their sushi and the transparency of their preparation process. Previous content didn’t fully capture the dynamic and sensory experience of sushi-making, missing the opportunity to engage potential customers through social media.
Goal
To create a high-quality promotional reel that visually enhances the sushi-making process with close-up shots, smooth transitions, and dynamic edits. The video emphasizes the freshness of ingredients, the precision of preparation, and the artistry behind the dishes, ensuring an engaging and appetizing presentation optimized for Instagram.
Project overview
Introduction
My role
Videographer and editor responsible for filming and post-production. Captured dynamic close-up shots, structured the footage for engaging storytelling, and refined the visuals to create a polished and appetizing final reel.
Responsibilities
Fully responsible for the shooting process—from setting up lighting and defining camera angles to executing dynamic close-up shots. Ensured smooth and natural transitions, edited footage for seamless storytelling, applied color correction to enhance food presentation, and optimized the final video for Instagram Reels.
Reels for Instagram 1
Final project
Here is the final video, created based on the client's original materials and the company's brand style. The project incorporates animations, dynamic transitions, and a structured approach to presenting information. The Reels video gained over 23k views on Instagram. Given the low activity of the profile, this was a significant achievement. As a result, more than 100 new clients were attracted. You can watch the video via the link in the company's profile.
Reels for Instagram 1
Final project
Here is the final video, created based on the client's original materials and the company's brand style. The project incorporates animations, dynamic transitions, and a structured approach to presenting information. The Reels video gained over 23k views on Instagram. Given the low activity of the profile, this was a significant achievement. As a result, more than 100 new clients were attracted. You can watch the video via the link in the company's profile.
Reels for Instagram 2
Final project
Another reels created for Joshi. The video reached over 23K users, increased engagement, and successfully attracted new customers, reinforcing the impact of high-quality visual content in digital marketing.
Reels for Instagram 2
Final project
Another reels created for Joshi. The video reached over 23K users, increased engagement, and successfully attracted new customers, reinforcing the impact of high-quality visual content in digital marketing.
Visual effects
Close-Up transitions
In one of the videos for Joshi, I filmed the sushi preparation process, where the top was seared with a torch at the end. This effect was placed at the beginning of the video to grab the viewer's attention. Check out the final result on Joshi's Instagram.
Visual effects
Close-Up transitions
The video also features close-up shots of all the ingredients used in the preparation, including a slice of salmon. This shot was enhanced in color grading to make it look even more appetizing.
Visual effects
Close-Up transitions
In this part of the video, the focus shifts to a fully plated sushi tray, where the sauce is slowly drizzled over the top. The smooth close-up emphasizes the final touch, adding a mouthwatering visual appeal
Visual effects
Close-Up transitions
Here, we used the same close-up shots of the ingredients to enhance the appetizing effect and keep the viewer engaged, as the sauce is slowly drizzled over the perfectly arranged sushi.
Visual effects
Close-Up transitions
In this shot, the idea was to capture the essence of freshly made sushi, showing its vibrant colors and textures right after preparation. The close-up emphasizes the freshness and quality of the sushi to captivate the viewer.
